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Anomaly detected — website traffic
Thursday 10 April saw a 41% drop in website sessions compared to the same day last week. Source: direct traffic.
This likely coincides with the public holiday. No action needed — your weekly average is still tracking up 12%. We'll monitor next Thursday to confirm.

Good morning, Sarah

Friday, 10 April 2026

Weekly Briefing · 7 April 2026

Strong week — organic search momentum continues, Instagram needs attention.

Smith's Bakery had a solid week online. Website traffic climbed 12% driven entirely by organic search — your Google ranking improvements are starting to compound. Instagram reach dipped slightly due to reduced posting frequency, but your Google reviews are trending up with 7 new 5-star reviews this month. One anomaly to note: Thursday traffic dropped due to the public holiday, but the weekly average remains healthy.

↑ 12% website traffic#4 for "best coffee Sydney"7 new Google reviewsInstagram needs consistency
3,241
Website visits
+12% this week
#6.2
Google rank avg
+2% this week
18,440
Instagram reach
-8% this week
7
New reviews
+3% this week

What needs your attention

3 items

Search Console shows you moved from #8 to #4 for "best coffee Sydney" over the past 3 weeks — no paid ads required.

Recommended action

Now is the time to update your Google Business description to include this phrase and publish a fresh blog post targeting related keywords to cement the position.

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